Main Dependences between Gender, Financial Status and Indicators Predicting Purchase of Mobile Products and Services in Bulgaria

The present study was conducted in order to establish the main relationships between gender and financial status on indicators influencing purchase of a mobile operator. Basic for measuring consumer behavior are derived, applying analysis variations, ANOVA, correlation analyses check strength influence. According results statistical data processing, two groups were identified: most favorable group influence – young women who financially disadvantaged, one which it is difficult achieve advertising impact practical applicability significant, as operators Bulgaria can have much more successful with higher propensity try new, specific products, well those declare greater confidence company, built through advertising.